Hi Tower in Tel Aviv was a full-scale production that required us to outsource a range of specialists including a director, screenwriter, and film production crew.
The client required a presentation that demonstrated the structure’s visibility from virtually anywhere in the city. To achieve this we used a helicopter to film an approach to the building and then super-imposed a 3D animation of the tower emerging from the ground. This subtle but effective solution mirrors the projects’ quick development, demonstrating its investment potential.
The animation always keeps the seaside in the frame to illustrate its importance as a desirable feature of the property.